Reasons You May Be Pushing Your Launch Date... again!

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I've gotta ask you:  what is the reason you are pushing the launch date back again?  

This is a tough but fair question I shot one of my clients on a call together.  We had just laid out her strategy session for the SECOND time and she was contemplating pushing the dates back once again.

I'll be hundred percent real with you as I was with her.  it's completely normal to have doubts, fears, concerns, feelings of limiting beliefs and hearing negative chatter in your mind when you are launching.  This doesn't make you a special unicorn.


But it doesn't.  You are not unique into feeling this way.  What makes you unique is that you identify what is holding you back and take action anyway.  That's where the magic happens. 

This may be a tough love read, but it comes from the heart and wanting to help YOU serve your audience the best way possible (for you)... and create an impact not only in your business, but in your life and the your community. 

I truly believe the saying, "you teach a man to fish, you feed him for life..." is unfinished.  It should go something like, "If you give a man a fish, you feed him for a day. If you teach a man to fish, you feed him ... his family... his community for generations to come." 

Can you see how this ripple effect also applies to business? If so... let's dive into some reasons why folks (myself included) may want to push back dates on a launch.  



There are two types of currencies in the world today besides moolah.  One being time and the other is energy.  If you are finding yourself struggling to find the time or the energy to launch your offer, I want to share something with you which was once shared with me:  You Will Never Have Time To Do The Thing! 

Yikes.  That's harsh. 

Yet it's true.  Life is constantly happening to us; however, we make time for things we are find important.  We prioritize taking our kids to school in the morning... we prioritize eating dinner... we prioritize paying the bills... we prioritize going to the dentist or brushing our teeth.  Why? Because those things are important to us.  

If you aren't prioritizing launching your offer then I wonder, what makes you think your offer isn't important? 

Again. Harsh-bomb, Amber.  I apologize... a wee bit. 

Now, if you are like... it IS important but I'm so drained, Amber.  Life is kicking me in the lady bits!!!  Well, love, I created this guide for YOU to help you hack your energy + be more productive in the limited time you have. 

Click here >> HACK YOUR ENERGY << to download. 



Having a small email list or following is one of the BIGGEST comments I hear from clients whom I work with 1:1 on their launch strategy.  And it's completely b.s.... it's a limiting belief. It's something YOU believe is hindering you from reaching your goals.  

Take for instance, myself, I always feel like the next workout program will help me get slimmer thighs.  Truth.  And every time, I see an ad or hear about a new app or class at the gym... the hubster braces himself for the "THIS IS THE THING I NEED TO GET WHAT I WANT" conversation!  And honestly, love, it's not the case.  Just like you having 10K followers or thousands of folks on your email will get you to your goal... I'm sure it won't hurt; however, it's not what you need to focus on.  In fact, thinking this way (like I'm thinking this new app will help me get slimmer thighs) is actually draining you of energy and your mental focus. 

Side note:  being consistent with my goals + genetics play a part of my thighs... and I'm learning to embrace/love them while they continue to do AMAZING things. 

Just take a moment to think about these two options: 

  • Option A:  You have a tickets to see your favorite artist play in concert; however, you are in a crowd auditorium sitting in the nosebleed seats and catching glimpses of this artist singing on the jumbotron. 
  • Option B:  You magically scored limited seating tickets to a closed concert where your favorite artist is sitting directly in front of the crowd of 20 folks while playing your favorite songs.  

Soak in those two options and let me know which one YOU would rather attend? Um, it's a no-brainer for most folks, option B.  And your client feels the same way about you and your offer.  You have this amazing opportunity to speak directly to them and serve them in an intimate way... why rob yourself or them of that experience? 



You don't know where to start when it comes to launching.  Brilliant.  This is actually my superpower and one of the ways I help folks launch their business (ie. Launch On Your Terms). However, I want to share TWO things with you: 

  • You already have the tools within you to make the goal God placed on your heart a reality!  Trust yourself. 
  • Here's a quick 2-minute read HERE on how to discover what to do FIRST in your business. 



Writing is not for everyone; however, everyone has a way in which they excel in communication... maybe it is through video, or over coffee with a friend, or even in the shower!?!  There's a way you excel in communicating, the key is to figure out what way that is for you! 

Here's one of my absolute favorite hacks to writing copy along with some key tips... but let's start with the hack first!  

  • HACK:  use your voice memo or recorder and simply talk to your phone as if YOU are talking to your ideal client.  Use this recording as a base for writing your copy!  You can even upload your recording into an app to transcribe it for you so you don't actually have to type it all out.  
  • TIPS: 
    • When writing copy for an offer, I visualize the journey my ideal client will be going through from the point they discover me (point A) to the point they complete my offer (point B) whether that's a membership, VIP day or a course. 
    • Write down the journey your ideal client will go through and pinpoint key touch points along their journey.  
    • With each tough point, you will want to think about what YOUR ideal client is thinking at that moment... for me, my client at one touch point may be wondering:  How do I sell my offer on social without feeling sleazy?  or How can I launch without feeling overwhelmed?  Really dig deep into what they are thinking NOW and write to that as well as what ways YOU can help them overcome this and move on to the next touch point! 


There may be other reasons you are pushing back your launch date... again.  And if so, I would absolutely love to hop on an uber quick call with you to hash these out + get you showcasing YOUR offer to the world. 


Because honestly, the world needs you.  The world needs this beautiful special gift that only YOU can deliver.  I believe in you... you got this ✌️ 


Grit + Gumption. 








There's only two currencies in life:  time and energy. We may not be able to generate more time, but you certainly can generate more energy.  Let me show you how!


The quote, "A jack of all trades is a master of none, but oftentimes better than a master of one", is one of my favorites as it celebrates the ability to be passionate about more than one thing.  A few of my passions shared on this website include: business strategy, biohacks, books and badsass endurance events. 

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